What is so good about audio? Why should you consider using audio as part of your overall content marketing strategy?
Well, audio is fantastic. I’ve been recording for many years and I am still surprised by just how quickly it can be produced and the reach it can achieve.
But I should point out that I’m also a big fan of other components of content marketing: article writing and video content to name but two. It’s just that audio will always be special in terms of how it can help companies and organisations connect with their audience.
So, here are a few reasons to consider audio as part of your content marketing strategy:
1. Production Speed
Audio is quicker to produce than video, after all it’s simpler – there are no images, just sound.
2. File Size
The file size is always going to be smaller than an equivalent video, especially if we use a compressed format such as .mp3. This makes uploading and hosting very easy.
3. Special Connection Time
Audio can occupy a special space in terms of time, when other media fail to compete. Examples are drive time and exercise time – audio is a big winner in these spaces (try reading an article while driving a car – wait, DON’T!)
4. Audience Connection
Audio really allows you to get into the audience’s head. It is kind of an up-close-and-personal medium and call really help forge a special connection between the host and the listener.
Audio can be used to give a useful SEO boost to any of your content. Not through the audio itself as it does not have any SEO value on its own, but by making a transcript of any audio that is produced, something that is quick and straightforward to do.
In conclusion, audio is probably not going to be your only medium. But when combined with other forms of content marketing, such as article writing and video content, audio can really pack a punch and help you to take your reach to the next level.
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