Well, there are a number of ways in which the use of written content can help increase your presence online, and enable your brand to achieve a greater international presence, especially when we consider the use of multilingual content.
This is probably explained best using an example.
Let’s suppose that a company based in the US, let’s call it XQZ Computers, wants to increase their brand awareness, and ultimately develop sales both home and abroad.
First of all, by writing catchy, interesting, compelling content – not to promote their brand as such – but to draw in readers within the tech space – they will be able to increase traffic to their site. While many of the readers might be interested in finding a general solution or reading an opinion piece (rather than buying an XQZ Computer straight away), the relevant, innovative and interesting texts will help to increase awareness of the XQZ brand.
In addition, some of the site visitors may well be interested in buying products, and the fact that they are visiting the XQZ pages will help to increase the chances of selling and XQZ product. The likelihood of such a purchase can be significantly be improved by the use of a “Call to Action” button or prompt – in other words, something that encourages the reader to take further action. This might be to visit an online store, sign up to an email list, or to call for a free quote. The visitor, initially attracted to the site by great content, can now be considered as a prospect, entering into an online sales funnel.
This strategy can be extended even further by the use of multilingual sites and multilingual content, attracting readers / site visitors from Latin America (in Spanish), Europe (German, French, Spanish etc.) and in fact, from anywhere in the world as long as the great content is either translated to, or produced in, the appropriate language.